Ford Escape’s future doubtful


Ford’s CEO has forged doubt on the way forward for the mid-sized Escape SUV.

“We’re not going to be enjoying within the two-row commodity SUV market as a result of Ford’s tried that within the ICE enterprise [and] it didn’t actually work out for us,” stated Ford CEO Jim Farley in an earnings name.

“We need to play our hand, our power, [in] business, truck, bigger autos on the class aspect.”

His remarks counsel the Escape may very well be on the chopping block, together with the bigger Ford Edge (previously offered right here because the Endura) and its Lincoln Nautilus platform-mate.

Ford Authority studies the present Edge and Nautilus will exit manufacturing after the 2023 mannequin 12 months, although they’ll obtain replacements within the Chinese language market.

Manufacturing of the Edge and Nautilus will reportedly finish at Ford’s Oakville meeting plant in Canada in favour of all-electric variations of the bigger Ford Explorer and Lincoln Aviator.

It’s unclear what Mr Farley’s remarks imply for the Bronco Sport, a mid-sized SUV associated to the Escape that was developed for the North American market and launched in 2021.

The Escape is presently in-built China, the USA and Spain, with refined variations between the Chinese language, North American and European-market fashions; the Escape wears the Kuga nameplate in Europe, and Australian-market fashions are sourced from the Spanish plant.

A facelift was revealed for the North American Escape final 12 months, however a corresponding replace to the Spanish Kuga/Escape has but to be revealed. It’s unclear when this can come right here.

Escape gross sales have been up by 30.2 per cent in Australia final 12 months, although with 2179 gross sales it was nonetheless outsold by the the Renault Koleos (2552 gross sales) and Volkswagen Tiguan (2658 gross sales).

Ford Australia president Andrew Birkic instructed CarExpert final 12 months the Escape has been hobbled by provide chain points however that these have been easing, saying the corporate was “fairly assured with that car”.

Ford introduced final 12 months it deliberate to have 4 electrical SUVs in Europe by 2024: the prevailing Mustang Mach-E; an electrical model of the Puma; and two autos primarily based on Volkswagen’s MEB structure.

The 2 MEB-based fashions are understood to be mid-sized just like the Escape, and are additionally understood to be for the European market solely.

The corporate says it doesn’t count on its EV vary to be worthwhile till the second era with CFO John Lawler stating “within the close to time period, our EVs is not going to be, on a bottom-line foundation, EBIT (earnings earlier than curiosity and taxes) constructive”. 

Ford Australia has confirmed it would launch 5 electrified autos by 2024, although has solely confirmed two of those to be EVs: the E-Transit van, right here this 12 months, and the E-Transit Customized van due subsequent 12 months.

MORE: Every thing Ford Escape



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