Does The Attract Of Style Weeks Belie Their Inherent Anachronisms In A Submit-Consumerist Society Pushed By Acutely aware Consumption Patterns And Inclusivity?

Textual content by Ranjabati Das, with inputs from Akanksha Pandey and Sarah Rajkotwala. Images by Naomi Shah and Asad Sheikh.

The discourse across the reordering of priorities in addition to long-standing energy dynamics throughout the business — introduced on by rising client consciousness and the democratisation of vogue by way of digitalisation and social media, and geared in the direction of making vogue extra sustainable and inclusive — has already taken centre stage lately. And, as anticipated, the return of the bodily format of FDCI x Lakmé Style Week in March 2022, after two years of warning exhibited by way of phygital variations in a post-pandemic world, gave recent impetus to the dialog across the relevance of vogue weeks, one of many many contentious sides of an business in want of dire change.

In an effort to create a roadmap for the longer term, Verve brings to you a motley assortment of opinions to dissect the legitimacy of the pleasure of place vogue weeks have come to get pleasure from over time and the world over regardless of the dissonance created by an outdated mannequin that leaves a lot to be desired by way of entry and monetary yields. Pointing in the direction of a spate of adjustments deemed important to make vogue weeks extra present, experiential and interpersonal, these reiterate the necessity to problem the established order and reclaim a extra genuine face of vogue, most seen maybe in vogue week’s potential to encourage and supply an area for celebration, drive innovation, mould expertise, make statements and tackle collective cultural histories.

On the newest version of the occasion, members of the style fraternity weigh in on the professionals and cons, the return to the thought of the style present as spectacle powered by celebrities and influencers, and the significance of reinvention:

Rajesh Pratap Singh

“It offers us a timetable, a singular platform for designers and their communication. A calendar for the business. And it makes the expertise handy for consumers.”
-Rajesh Pratap Singh of his eponymous label.

Abraham & Thakore

“Style showcases serve completely different functions to completely different stakeholders. Firstly, vogue exhibits are an ideal platform for us designers to creatively highlight our distinctive values to merchandisers, consumers and vogue business professionals. Secondly, we get to talk to the media immediately in addition to by way of our showcase, which supplies us a voice. Thirdly, on this age of social media, we additionally get to talk on to the customers, who can take part remotely.”
-David Abraham and Rakesh Thakore of Abraham & Thakore.


“In the mean time, there aren’t many consumers. Style week is extra of a media train these days. Due to the quantity of stimulation we obtain on social media by way of the inflow of labels and vogue imagery, the inventive business has been pushed to a nook. Maybe we have to reinvent the mannequin of vogue weeks. As a lot as I get pleasure from presenting on the runway, it doesn’t at all times translate into enterprise.”
-Rina Singh of Eka.

Pankaj & Nidhi

“Style exhibits ought to experiment and take dangers. They should encourage upcoming designers and never simply goal the influencer market. Designers get to inform their tales, reaching inventive satisfaction. However, by some means, glamour has taken up a big area, the showstoppers are prepared earlier than the clothes.”
-Mohit Ahuja, influencer.

Satya Paul

“Style week was a refreshing expertise after so lengthy. After the gloom of the pandemic, all people wanted a trigger for celebration, and vogue week solidified the truth that vogue just isn’t useless. It proved the relevance of designers, previous and new.”
-Ankith ES, stylist.

Studio Medium

“The interplay and engagement price on social media is larger throughout these occasions and it helps your web page attain new audiences. They result in numerous new enquiries, a few of which do transform fruitful!”
-Riddhi Jain of Studio Medium.

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