AlphaTauri debuts their search for the 2023 F1 season in New York Metropolis

AlphaTauri grew to become the newest System 1 group to disclose their livery for the 2023 F1 season on Saturday, giving the racing world a have a look at their AT04. The disclosing got here in New York Metropolis, throughout Trend Week, and coincided with the Alpha Tauri clothes line’s Trend Week present, which additionally passed off on Saturday.

Their design includes a white nostril, with a matte-blue end, together with the distinctive blue-and-white Pink Bull brand:

AlphaTauri is the sister group to Pink Bull Racing.

Probably the most notable function of the 2023 design is the prominence of pink within the design, from the wheels to the protection halo, in addition to the rear wing:

The pink helps to focus on PKN Orlen, the group’s new Principal Associate.

Similar to Pink Bull, AlphaTauri unveiled their design for the 2023 season in New York Metropolis. In a press release supplied to the media, together with SB Nation, Staff Principal Franz Tost mentioned the push into the USA market: “As we all know, System 1 has seen an enormous enhance in reputation because of the likes of Netflix and social media over the previous couple of years. So, it’s extraordinarily vital that we proceed to develop on this market, which is why I’m happy we had been in a position to launch our 2023 livery right here at the moment in New York Metropolis to point out our appreciation to the US viewers. Likewise, I feel it’s nice that AlphaTauri might show their new assortment on the occasion, as this yr is the primary time they’ll promote their clothes right here in America.”

The F1 group teased their new look earlier within the month, sharing a sneak peek of their wheel plates for the 2023 marketing campaign on social media:

AlphaTauri grew to become the fifth group to showcase their livery for the 2023 F1 season, following Haas, Pink Bull, Alfa Romeo, and Williams. The remainder of the sphere will share their imaginative and prescient for the upcoming season this week, with McLaren and Aston Martin on Monday, Ferrari on Tuesday — Valentine’s Day, how applicable — Mercedes on Wednesday, and Alpine on Thursday.

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